Incentivized by Impressions
Passive
Lean back & view
Cluttered
Everyone promoting everything
Anti-Social
Gaming online attention
Interruptive
Brand content interrupts what you’re doing
Incentivized by Actions
Active
Lean forward & do
Focused
Creators promoting experiences
IRL Social
Mobilizing offline participation
Intentional
Brand content showcases what you can do
![](https://freight.cargo.site/t/original/i/2c420535a00d7ffe3ab28281a10958d6f5f3407532a0bf3faaeb1d1218b2a9cd/Equation.png)
![](https://freight.cargo.site/t/original/i/6bd2280d04d0702ab2b5197dd7a5fffc65d81ec319b10ee2e6a0a7a0b39a1833/rewind.png)